Official announcement: Leadership Transition at eFlow

Today marks a special moment in eFlow's journey. We are writing to announce a significant leadership transition at eFlow. Our Founder, Benjamin Joyeux, has decided to step down as CEO.

January 14, 2025
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2 minutes
Official announcement: Leadership Transition at eFlow

We are immensely grateful for Benji's visionary leadership and the strong foundation he has built for eFlow. Under his guidance, eFlow has grown from an unknown independent sales organization (ISO) to an ambitious fintech startup serving over 1000 merchants and partnering with over 20 acquiring banks across the world.

Taking the helm as our new CEO will be David van der Plicht, formely Head of Risk & Acquirer Relationships at eFlow. David is a seasoned Risk & Compliance expert with two decades of experience in the payments industry. Renowned for his abity to balance growth and sustainability, David has managed a €100M revenue portfolio at a leading European acquirer and cultivated a global network of top-tier executives. He is the perfect leader to guide eFlow into its next chapter of innovation and growth.

Reflecting on this transition, Benjamin stated:

Founding eFlow has been an incredible journey. I am proud of what we've achieved together, and I have full confidence in David to carry forward the mission of empowering online merchants with secure, reliable, and sustainable payment solutions. I'm excited to watch eFlow continue to thrive under his leadership. 

David shared his thoughts on stepping into this role:

I am honored to take on the role of CEO at eFlow. Building on the incredible work Benji has done, I am committed to driving our vision forward and helping online businesses around the world overcome the complexities of payment processing. Together with our talented team, we will continue to innovate, foster strong partnerships, and deliver exceptional value to our clients.

But that’s not all. While David takes over the daily management of operations, Benji isn’t going anywhere. In fact, he believes in eFlow more than ever and is fully committed to its continued success. As Brand Ambassador, Benji will focus on amplifying eFlow’s presence and influence, launching our YouTube channel, managing the website, and promoting the brand at major events and across social media platforms. His passion for the business and industry expertise will ensure eFlow remains at the forefront of the payments landscape.

Your trust and support have been the foundation of our success, and we are excited to see what we achieve together in this promising new era.

Here’s to an even brighter future for eFlow!

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